International Marketing Strategy





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Firat F. A. (1997) “The globalisation of fragmentation”, Journal of International Marketing, vol.5, no.2, pp.77-86

Sheth J N & Parvatiyar A (2001) “The antecedents and consequences of integrated global marketing”, International Marketing Review, Vol. 18 no1, pp.16-30

Yan R. (1994) “To reach China’s consumers, adapt to Guo Qing”, Harvard Business Review,   September October, pp.64-73

Alston J. P. (1989) “Wa, Guanzi and Inhwa: Managerial Principles in Japan, China and Korea”, Business Horizons,  March April, pp.26-32

Baron D. P. (1997) ”Integrated strategy: Trade policy and global competition”, California Management Review, Winter, pp.145-170

Howell L. D. & Chaddick B. (1994) “Models of  political risk for investment and trade”, Columbia Journal of World Business, Fall, pp.69-91

Fadiman, J. (1986) “A traveller’s guide to gifts and bribes”, Harvard Business Review, July-August, pp.122-136

Maruca R. F.  (2000) “Mapping the world of Customer satisfaction”, Harvard Business Review, May-June, p.30

Craig S. and Douglas s. P  (2001) “Conducting international marketing research in the twenty-first century” International Marketing Review, Vol. 18 no 1, pp.80-191

Porter, Michael E. (1990), "The Competitive Advantage of Nations," Harvard Business Review, 68 (2), 73-93.

Brandweek (2000) “The six value segments of global youth” Brandweek, 22/5/2000, pp.38-45

Nawar, N. & Frost T. (1999) “Competing with giants”, Harvard Business Review, March-April, pp.119-130

Ger Guliz (1999) “Localizing in the global village: Local firms competing in global markets”, California Management Review, vol.41, no.4, pp.64-84

Ferdows K. (1997) “Making the most of foreign factories”, Harvard Business Review, March-April, pp.74-88 

Bleeke J and  Ernst  D (1996), ” Is your strategic alliance really a sale?, Harvard Business Review, January-February, pp.98-107

Gupta A. K. & Govindarajan V. (2000) “Managing global expansion: A conceptual framework”,  March-April, pp.45-55

Monti J. A. & Yip G. (2000) “Taking the high road when going international”, Business Horizons,  July-August-pp.65-73

Bartmess A. & Cerny K. (1993) “Building competitive advantage through a network of global capabilities”, California Management Review, Winter, pp.78-102

Ghemawat P. (2001) “Distance still matters”, Harvard Business Review, September, pp.137-146

Bartlett C. A.  and Ghoshal S. (2000)  “Going global: Lessons from the late movers”, Harvard Business Review, March-April, pp.133-144

Kanter R. M. (1994) “Collaborative advantage” Harvard Business Review, July-August, p.96-109

Bleeke J and  Ernst  D (1991), “The way to win in cross-border alliances”, Harvard Business Review, November-December, pp. 127-137

Quelch J. A. and Hoff E. J. (1986) “Customising global marketing”, Harvard Business Review, May-June, pp.59-69

Chiesa V. (2000) “Global R&D project management and organisation: a taxonomy”, Journal of Product Innovation and Management, vol. 17, pp.341-359

Kalish S.,   Mahajan, v. and Muller E. (1995) “Waterfall and Sprinkler New-Product strategies in competitive Global Markets” International Journal of Research in Marketing, July, pp.105-119

Aaker D. A. and  Joachimsthaler E. (1999) “The lure of global branding”, Harvard Business Review, November-December, pp.137-145

Ewing M., Napoli, J. and Pitt L. (2001) “Managing South-East Asian brands in global economy”, Business Horizons, May-June, pp.52-59

Narayandas, D, Quelch J and  SwartzG (2000) “Prepare your company for global pricing”, Sloan Management Review, Fall, pp.61-71

Assmus G and Wiese C (1995) “How to address the gray market using price coordination”, Sloan Management Review, Spring, pp.31-42

Stottinger, Barbara (2001) “Strategic Export Pricing: A Long and Winding Road”, Journal of International Marketing,  Vol. 9 no. 1, p40-61

Hanni A. A., Ryans J. K. & Vernon I. R. (1995) “Coordinating International Advertising: The Goodyear case revisited”, Journal of International Marketing,  vol3, no.2, pp.83-98

Gould, Stephen J  (1999), “Agency Perceptions and Practices on Global IMC” Journal of Advertising Research, , Vol. 39 Issue 1, pp.7-21


Global brands: Taking stock. By: Quelch, John. Business Strategy Review, Spring99, Vol. 10 Issue 1, p1, 14p